Brand Experience Manager
- Vienna
- Full Time
We are rebuilding the Corporate Marketing & Brand Management department within ÖBB-Holding’s Corporate Communications and Marketing division and are looking for people to help shape this journey from the very beginning.
Our ambition: to future-proof marketing at ÖBB – with greater networking and more strategic impact.
What should you bring to the table? Marketing expertise, a drive to shape things, and a passion for driving progress. We are looking for team players who take responsibility, think creatively and strategically, communicate openly, and combine different perspectives into shared solutions – with empathy and clarity.
As Brand Experience Manager, you will develop the Group-wide sponsorship strategy and embed it in our brand and marketing strategy. You will shape the brand experience from a marketing perspective along relevant customer journeys and touchpoints, and establish promotion and live marketing as strategic activation tools within the Group. In doing so, you will work closely with the marketing managers of the subsidiaries and ÖBB Advertising.
Your role, you will...
- continuously develop the Group-wide sponsorship strategy based on the brand and marketing strategy.
- evaluate existing and potential partnerships in terms of brand fit, strategic contribution, target group relevance, impact, cost-effectiveness, and activation potential.
- conduct sponsorship negotiations together with ÖBB Advertising and ensure that partnerships are structured in a financially viable way.
- integrate sponsorships into the Group-wide marketing roadmap alongside the Marketing Managers, as well as into relevant key themes and integrated 360° marketing approaches.
- work on optimizing the customer journey from the customer’s perspective and ensure that relevant touchpoints are consistently considered in key themes.
- design strategic promotion and live marketing measures as well as innovative formats, commission ÖBB Advertising with their implementation, and provide professional approval of concepts.
- define suitable criteria for impact measurement together with market research and the subsidiaries, analyze results, and derive optimizations and standards from them.
Your profile, you...
- hold a degree with a focus on marketing or communications, or have a comparable qualification.
- have several years of experience in brand management or marketing, ideally supplemented by sponsorship experience.
- strategically and financially evaluate partnerships and know how to turn them into effective activation measures.
- have a strong understanding of brand management, customer journeys, physical and digital touchpoints, and integrated 360° marketing approaches.
- impress with experience in negotiations, briefing, and managing internal and external partners, as well as in the professional approval of concepts.
- navigate complex structures with confidence and win over diverse stakeholders for shared solutions.
- combine strategic thinking with creativity, a strong execution mindset, and a passion for creating new brand experiences.
- enjoy working in cross-Group teams, communicate clearly, and convince with strong social skills.
- work independently, reliably, and solution-oriented, and adapt flexibly to new requirements.
Our offer
- You can look forward to varied and responsible tasks in a newly established team, as well as excellent opportunities for further training.
- You will benefit from special conditions for rail travel and in our travel agencies, holiday homes, and apartments in popular domestic holiday regions, in-house car sharing, discounts at various shops and service providers, and a modern canteen.
- You can take advantage of travel benefits, explore Austria with ÖBB, and travel with your family.
- The minimum salary for the position "Expert in Marketing and Brand Management" is €60,150.16 gross per year. Depending on qualifications and professional experience, an overpayment is possible, with an all-in agreement including flexitime being provided for this position.
Your application
Please apply online with a cover letter and CV, as well as relevant educational and training certificates. If you are an internal applicant, please also ideally include your SAP applicant extract.
We warmly invite you to visit our ÖBB Job Shop at Wien Mitte for any questions or further information. Our team is happy to assist you in person and provide support on site. More information can be found at: ÖBB Job Shop» Job Consultation in Wien Mitte The Mall - ÖBB Careers (oebb.at)
Women are an indispensable part of our success and corporate culture. We therefore particularly welcome applications from women, who will be given preference in the event of equal qualifications – taking into account the relevant framework conditions of all applications.
Please note that a criminal record certificate will be required as part of the hiring process.
Contact persons
For professional questions about this job advertisement, Niels Söckneck is available at +43664/88234121.
For general questions about the application process, the ÖBB Recruiting Team can be reached at 05 1778 97 77888.
About the company:
Since 1923, ÖBB has shaped mobility in Austria: we transport people and goods and work on solutions for rail, bus, and logistics. Our investments in rail infrastructure contribute to the Austrian economy. As one of Austria’s largest employers (*), ÖBB offers a wide range of professional fields, supports employees in their professional and personal development, and implements measures to promote their health. Together, we work on a corporate culture characterized by appreciation and respectful collaboration.
(*) Source: Firmium, "Largest Employers in Austria", https://www.firmium.ch/blog/groesste-arbeitgeber-oesterreich
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